If you’ve noticed a serious surge in natural skincare companies in the last few years, you’re not seeing things. By 2025, the organic and natural product market is expected to be worth a casual $25 billion dollars — yay! People are starting to connect the dots between toxins in personal care products and potential health effectsTrusted Source like reduced fertility, endometriosis, and cancer. Pretty serious stuff for a casual body scrub, huh — but what does this mean for your shower? Spring for the clean stuff.
Turns out showers can be just as cleansing for our thoughts as they are for our bodies. “The water is a powerful way to cleanse your aura from the top of your head to the bottom of your feet,” says Heather Askinosie, co-founder of Energy Muse and co-author of “Crystal Muse: Everyday Rituals to Tune In to the Real You.”